Advertising and Marketing Degree

The advertising and marketing program at Samford University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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Samford University

351 North Broad Street, Mobile, AL

Samford University provides a variety of degree programs for students to assist them in their growth and development. The school is located in Birmingham, AL and operated as a private institution. The school maintains a Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 4,700 students are enrolled yearly at Samford University.

Here is a list of some of the popular programs Samford University offers:

• Legal Professions And Studies
• Health And Clinical Professions
• Business And Marketing Studies
• Education

Students applying for admission are most often asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the admissions office. Either the ACT or SAT exam must be taken in order to apply to this school. Scores between 23 to 29 on the ACT or 1040 to 1270 on the SAT are needed to greatly increase the chance of getting accepted. This school admits approximately 80 percent of students applying annually. Of those students accepted, about 32 percent attended the school. More information from the admissions office can be found at samford.edu.

Tuition is approximately $26,000 annually, though it may change based on any number of circumstances. Students should visit the school's net price calculator to determine cost. Housing is available for students, which costs around $4,400 each year. This school may help with costs by offering financial aid for students who are eligible by way of grants and loans.

The Samford University Bulldogs participate in a number of athletic programs, within the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who wish to learn more about Samford University can check out their website at http://www.samford.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Samford University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).