Advertising and Marketing Degree

The advertising and marketing program at Schreiner University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Schreiner University

Also known as San Jacinto College

8060 Spencer Hwy, Pasadena, TX

Schreiner University is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects.

The school is located in Kerrville, Texas, which is a predominantly rural area.  Schreiner maintains a Presbyterian Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Schreiner University exceeds 1,100 yearly.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Psychology
• Education
• Biological And Biomedical Sciences

Students applying for admission are generally required to submit an application, transcripts, test scores and any requested personal statements, which will then be reviewed by the admissions office. Students may take either the ACT or SAT scores to be considered for admissions to this school.

A score within the range of 1340 - 1670 on the SAT, or 19 - 24 for the ACT is common among admitted students. This school accepts approximately 60% of students applying. Of those admitted, nearly 41% enrolled.  Detailed information on enrollment criteria can be obtained via the school's site or by requesting information here.

Tuition is approximately $22,000 per year, though it may change based on different types of circumstances. Students should check the school's tuition calculator to get a more personalized estimate of costs. Housing is available for students, and generally costs around $5,200 annually. Financial aid may be provided to students that meet the necessary requirements by way of scholarships, grants, and loans.

Athletic programs are available at Schreiner University through the NCAA, allowing students to compete in intercollegiate athletics. Sports available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)

For a complete list of programs offered, enrollment information, student services, and more, please take a look at the school's website at schreiner.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Schreiner University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Houston-The Woodlands-Sugar Land, TX
  • Total Employment: 2
  • Average Hourly Rate: $78.07
  • Average Annual Salary: $162390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).