Advertising and Marketing Degree

The advertising and marketing program at Seattle University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Seattle University (Seattle U)

3307 3rd Ave W, Seattle, WA

Seattle U. is a nonprofit private institution located in Seattle, WA and provides a large number of degree programs for students. The Roman Catholic affiliation of this school is an important part of the history, education and mission that defines the school. Enrollment at Seattle U. is nearly 7,800 yearly.

Areas of study available at Seattle University include but are not limited to:

• Legal Professions And Studies
• Business And Marketing Studies
• Health And Clinical Professions
• Education
• Psychology

Students applying for admission are usually asked to submit an application, transcripts, standardized test scores and any requested application essays, which will then be reviewed by the admissions office. Students may provide either the ACT or SAT exam scores to be considered for admissions at Seattle U.. A score in a range of 1580 to 1890 on the SAT, or 24 to 28 for the ACT is usually submitted among admitted students. 71% of applicants are admitted to Seattle U., of which 20 percent choose to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition is approximately $36,000, but may change yearly. Students are encouraged to visit the school's tuition calculator to better understand their personal tuition costs. Student housing is available for students and costs around $9,900 annually. Students attending this school may be eligible for aid which is typically loans, grants, scholarships and work study programs.

The Seattle U. Redhawks participate in a number of athletic programs, as part of the NCAA organization. Available sports offered may include the following:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)

Students who wish to get more about Seattle University can check out their website at http://www.seattleu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Seattle U has offered the following degree levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Seattle-Bellevue-Everett, WA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $69.13
  • Average Annual Salary: $143790
• Tacoma-Lakewood, WA Metropolitan Division
  • Total Employment: 150
  • Average Hourly Rate: $50.66
  • Average Annual Salary: $105370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).