Advertising and Marketing Degree

The advertising and marketing program at Seton Hall University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Seton Hall University

Also known as Salem County College

460 Hollywood Avenue, Carneys Point, NJ

Seton Hall University is a nonprofit private university that has many majors and degree programs available for students to choose from. The school is located in South Orange, New Jersey, in a predominantly suburban area. The Roman Catholic affiliation at the school is an important part of the history, education and curriculum that defines the school. Approximately 9,800 students are enrolled per year at SHU.

Here is a list of some of the popular programs SHU offers:

• Legal Professions And Studies
• Health And Clinical Professions
• Business And Marketing Studies
• Social Sciences
• Biological And Biomedical Sciences

The admissions process will include the submission of an application, student records, and test scores, which are then evaluated by admissions staff. The majority of students accepted to SHU have an SAT score between 1450 - 1770, or an ACT score within the range of 21 - 26. This school admits about 90% of applicants annually. Of those students accepted, nearly 18% of students enrolled. More information regarding admissions can be found here.

The cost of tuition is approximately $37,000 per year. Tuition prices may change for any number of reasons, and therefore students should use the school's tuition calculator to identify their cost of attendance. Housing is available for students and costs about $8,800 annually. Some students at SHU may be eligible for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The SHU Pirates participate in several athletic programs, within the NCAA organization. Athletic programs available may include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)
• Soccer (NCAA Division I-AAA)
• Softball (NCAA Division I-AAA)

For a complete list of programs offered, enrollment information, student services, and more, please take a look at the school's website at www.shu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Seton Hall University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).