Advertising and Marketing Degree

The advertising and marketing program at Seton Hill University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Seton Hill University

800 Linden Street, Scranton, PA

Seton Hill University is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Greensburg, PA, which is a predominantly suburban area.

The university's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Enrollment at Seton Hill University is nearly two thousand yearly.

Students may choose from many areas of study, including but not limited to:

• English Language And Literature
• Business And Marketing Studies
• Psychology
• Health And Clinical Professions
• History
• Education

The admissions process will begin with the submission of an application, transcripts, and test scores, which are then evaluated by the admissions staff. A SAT or ACT exam is required prior to applying, with scores within the range of 1340 to 1680 on the SAT and between 19 to 26 on the ACT is common among students admitted to this school. Roughly 70% of all students that applied were accepted at this school, with 27% of those admitted choosing to enroll.  Detailed admissions information can be found by reaching out to the school or by requesting information here.

The cost of undergraduate tuition is nearly $31,000 per year. Tuition prices may change for any number of reasons and as such students should use the school's net price calculator to identify total cost to attend as both an undergraduate and graduate student. Students at Seton Hill University may qualify for aid which is typically scholarships, grants, and loans.

The Seton Hill University "Griffins" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs offered include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Field Hockey (NCAA Division II)
• Football (NCAA Division II)

Students can visit the Seton Hill University website to see a complete list of academic programs offered, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Seton Hill University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Scranton--Wilkes-Barre--Hazleton, PA
  • Total Employment: 210
  • Average Hourly Rate: $58.22
  • Average Annual Salary: $121090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).