Advertising and Marketing Degree

The advertising and marketing program at Siena College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Siena College

1 Cedarlawn Avenue, Lawrence, NY

Siena College is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Loudonville, NY, which is a predominantly suburban area. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Siena College has an annual student enrollment of approximately three thousand.

Here is a list of some of the popular programs Siena College offers:

• Business And Marketing Studies
• Psychology
• English Language And Literature
• Biological And Biomedical Sciences
• History

To be considered for admissions, students may be asked to fill out an application, provide letters of recommendations, and submit school records, which are then reviewed by the admissions office. Most common test scores among students accepted to Siena College are in the range of 22 - 26 on the ACT, or 1550 - 1850 on the SAT. This school has an acceptance rate of about 48% of which only 17% decided to enroll. More information regarding admissions can be found here.

Undergraduate tuition is approximately $31,000 for the year, though it may change based on different types of circumstances. Students should check the school's net price calculator to determine cost. Student housing is available on-campus for students. The annual cost of housing is estimated to be $7,400. Students at this school may be eligible for aid which is usually scholarships, grants, and loans.

The Siena College Saints participate in a number of athletic programs, overseen by the NCAA. Sports available may include but not limited to:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Field Hockey (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Students may visit the website to see a complete list of areas of study, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Siena College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).