Advertising and Marketing Degree

The advertising and marketing program at Simmons College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Simmons College

300 The Fenway, Boston, MA

Simmons College is a nonprofit private school that has a large selection of degrees available for students to choose from. The school is located in Boston, MA, in a predominantly urban area. Simmons College has an annual student enrollment of approximately 5,000.

Students can select from several areas of study, including but not limited to:

• Library Science
• Health And Clinical Professions
• Public Administration And Social Services
• Education
• History

Students applying for admission are generally required to submit an application, transcripts, test scores and any requested application essays, which will then be reviewed by admissions staff. Very common exam scores among students admitted to Simmons College are within the range of 22 to 26 on the ACT, or 1540 to 1850 on the SAT exam. Approximately 50 percent of all students that applied were accepted at this school, with 16 percent of those accepted choosing to attend. More information on admissions can be found here.

The cost of tuition is close to $37,000, but may change per year. Students are encouraged to visit the school's tuition calculator to better understand their personal tuition costs. Financial aid may be offered to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

Simmons College participates in intercollegiate athletic programs through the NCAA's Great Northeast Athletic Conference in Basketball.

Contact information, admission forms, areas of study, and much more may be viewed on school's website at http://www.simmons.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Simmons College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).