Advertising and Marketing Degree

The advertising and marketing program at Southeastern University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Southeastern University

421 N Woodland Blvd, DeLand, FL

Southeastern University is a nonprofit private institution located in Lakeland, FL and provides a large number of degree programs for students. The school's Assemblies of God Church affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Southeastern University has a yearly student enrollment of about two thousand.

A list of some of the more popular programs offered are:

• Theology And Religious Vocations
• Public Administration And Social Services
• Business And Marketing Studies
• Education
• Psychology

The school has an open enrollment policy, admitting any applicants that meet the requirements for admission. Submission of transcripts, records, test scores, and admissions essays may be requested for certain programs. More information on admissions can be found at seu.edu.

The cost of tuition is nearly $19,000, but may change from year to year. Students are encouraged to visit the school's tuition calculator to better understand their personal tuition costs. Housing is available for students and costs about $4,500 each year. Southeastern University may provide financial aid for students who are eligible in the form of loans, grants, scholarships and work study programs.

Southeastern University offers a variety of athletic programs overseen by the NAIA. Available sports offered may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Golf (NAIA Division II)
• Soccer (NAIA Division II)

Students can visit the website to get a complete list of areas of study, programs, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southeastern University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Deltona-Daytona Beach-Ormond Beach, FL
  • Total Employment: 40
  • Average Hourly Rate: $43.82
  • Average Annual Salary: $91140

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).