Advertising and Marketing Degree

The advertising and marketing program at Southern Nazarene University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

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Southern Nazarene University (SNU)

2201 Silver Lake Rd, Bartlesville, OK

Southern Nazarene University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Bethany, Oklahoma, the school resides in a suburban setting for students to study in. The Church of the Nazarene affiliation at the school is an important part of the history, education and vision that defines the school. Approximately 2,100 students are enrolled yearly at SNU.

Here is a list of some of the popular programs SNU offers:

• Business And Marketing Studies
• Education
• Family And Consumer Sciences
• Health And Clinical Professions

The school has an open enrollment policy, admitting all students that meet the requirements for admission. Submission of transcripts, test scores, and personal statements may be required for certain programs. More information regarding admissions can be found at snu.edu.

Tuition is approximately $22,000 for the year, though it may change based on different types of circumstances. Students may check the school's net price calculator to find what your personalized cost of attendance would be. Southern Nazarene University may provide financial aid for students that are eligible by way of grants and loans.

The mascot for Southern Nazarene University is the "Crimson Storm", and they participate in intercollegiate sports through the NAIA. Available athletic programs offered may include the following:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)

Students should take a look at the school's http://snu.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SNU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).