Advertising and Marketing Degree

The advertising and marketing program at Southern New Hampshire University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Hampshire colleges that offer advertising and marketing degrees.

Southern New Hampshire University

12 Interchange Dr, West Lebanon, NH

Southern New Hampshire University is a nonprofit private college that has a large number of degrees available for students to choose from. The school is located in Manchester, New Hampshire, in a predominantly urban area. Approximately 8,000 students are enrolled yearly at Southern New Hampshire University.

Here is a list of some of the popular programs SNHU offers:

• Business And Marketing Studies
• Psychology
• Health And Clinical Professions
• Social Sciences
• Education
• English Language And Literature

The admissions process will begin with the submission of an application, transcripts, records, and standardized test scores, which are then reviewed by admissions officials. Most students admitted to this school score in-between 1310 to 1620 on the SAT exam. SNHU has an acceptance rate of about 84 percent of which only 23 percent chose to enroll.

Tuition is approximately $30,000 for the year, though it may change based on different types of circumstances. Students should check the school's tuition calculator to determine cost. The cost of on-campus housing is estimated to be $8,200 per year. This school may help with costs by offering financial aid for students that are eligible by way of scholarships, grants, and loans.

The Southern New Hampshire University Penmen participate in several intercollegiate athletic programs, overseen by the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

Contact information, academics information, programs offered, and more may be viewed on school's website at www.snhu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Southern New Hampshire University has offered the following academic levels for students:

• Associate's Degree
• Bachelor's Degree
• Post-Baccalaureate Certificate
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).