Advertising and Marketing Degree

The advertising and marketing program at Southwestern Adventist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Southwestern Adventist University (Texas State)

601 University Dr, San Marcos, TX

Southwestern Adventist University is a nonprofit private institution located in Keene, TX and provides a large number of educational opportunities for students. The school's Seventh Day Adventists affiliation is one of its defining characteristics and plays an important role within the school's vision. The low student to teacher ratio and access to faculty and teachers are due primarily to the smaller enrollment, approximately 800 students, maintained by Southwestern Adventist University.

Here is a list of some of the popular programs Southwestern Adventist University offers:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Liberal Arts And Sciences
• Psychology

The school operates under an open enrollment policy, admitting any students that meet the requirements for admission. Submission of transcripts, records, test scores, and personal statements may be requested for certain programs. More information regarding admissions can be found at swau.edu.

The cost of undergraduate tuition is nearly $19,000 per year. Tuition prices may change for a variety of reasons, and as such students should use the school's net price calculator to understand their cost of attendance. Housing is available on-campus for students. The annual cost of housing is approximately $3,700. Some students at this school may be eligible for financial aid, which is generally offered as grants or student loans.

Students should visit the Southwestern Adventist University website to get a complete list of areas of study, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Texas State offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Austin-Round Rock, TX
  • Total Employment: 1
  • Average Hourly Rate: $73.67
  • Average Annual Salary: $153220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).