Advertising and Marketing Degree

The advertising and marketing program at Spring Arbor University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Spring Arbor University (SAU)

19900 W Nine Mile Rd, Southfield, MI

Spring Arbor University is a nonprofit private institution located in Spring Arbor, MI and provides a large number of degree programs for students. The school maintains a Free Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 4,200 students enroll at SAU annually.

Students can pick from many areas of study, including but not limited to:

• Business And Marketing Studies
• Psychology
• Family And Consumer Sciences
• Health And Clinical Professions

The admissions process will include the submission of an application, school records, and test scores, which are then reviewed by admissions officials. Students may provide either the ACT or SAT scores to be considered for admissions to Spring Arbor University. A score between 940 to 1170 on the SAT, or 20 to 26 for the ACT is common among admitted students. This school has an acceptance rate of about 74% of which only 19% chose to enroll. More information regarding admissions can be found here.

The cost of tuition is close to $24,000 for the year. Tuition prices may change for a variety of reasons, and therefore students should use the school's net price calculator to get a better idea of their cost of attendance. Housing is available for students, which costs around $3,900 annually. Spring Arbor University may provide financial aid for students that qualify as loans, grants, scholarships and work study programs.

Spring Arbor University has a variety of athletic programs overseen by the NAIA. Athletic programs available may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Golf (NAIA Division II)

Students can visit the school's http://www.arbor.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SAU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Detroit-Dearborn-Livonia, MI Metropolitan Division
  • Total Employment: 920
  • Average Hourly Rate: $71.40
  • Average Annual Salary: $148500

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).