Advertising and Marketing Degree

The advertising and marketing program at Springfield College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Springfield College

250 Foundry St, South Easton, MA

Springfield College, a nonprofit private institution, offers a large number of program options, allowing students to choose which major is right for them. Located in Springfield, Massachusetts, the campus offers an urban setting for students to study in. Approximately 5,400 students are enrolled yearly at Springfield College.

Areas of study offered at Springfield College include but are not limited to:

• Public Administration And Social Services
• Psychology
• Education
• Health And Clinical Professions
• Recreation And Fitness Studies

To be considered for admissions, you may be asked to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then studied by admissions officials. Most students admitted to Springfield College score in a range of 880 - 1140 on the SAT. Approximately 70 percent of all students that applied were admitted at Springfield College, with 37 percent of those admitted choosing to enroll. More information from the admissions office can be found at spfldcol.edu.

The cost of tuition is nearly $34,000 for the year. Tuition prices may change for a variety of reasons, and therefore students should use the school's price of attendance calculator to understand their costs. Housing may be available for those that would like to live on-campus at an estimated cost of $6,100 annually. Some students at this school may qualify for financial aid, which is typically provided as scholarships, grants, and loans.

The Springfield College "Pride" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students should visit the website to obtain a complete list of programs offered, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Springfield College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).