Advertising and Marketing Degree

The advertising and marketing program at Stonehill College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Stonehill College

Also known as UMass Dartmouth

285 Old Westport Rd, North Dartmouth, MA

Stonehill College provides a variety of degree programs for students to guide them in their growth and development. The school is located in Easton, MA and operated as a private institution. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Stonehill College has an annual student enrollment of over 2,600.

Areas of study offered at Stonehill College include:

• Psychology
• Communications And Journalism
• Business And Marketing Studies
• Education

Students applying for admission are asked to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by admissions officials. Most common scores among applicants admitted to this school are in the range of 25 to 29 for the ACT exam, or 1110 to 1290 on the SAT exam. This school accepts around 70 percent of applicants annually. Of those students accepted, around 12 percent of students enrolled. More information on admissions can be found here.

Undergraduate tuition is approximately $37,000 per year, though it may change based on any number of circumstances. Students may visit the school's price of attendance calculator to determine a more personalized cost estimate. The cost of on-campus housing is around $8,600 per year. Students enrolled at this school may be eligible for aid which is generally scholarships, grants, and loans.

Stonehill College has a variety of athletic programs overseen by the NCAA. Available sports offered may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Field Hockey (NCAA Division II)
• Football (NCAA Division II)

Students should visit the Stonehill College website to see a complete list of areas of study, programs, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Stonehill College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).