Advertising and Marketing Degree

The advertising and marketing program at Suffolk University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Suffolk University

320 Washington Street, Easton, MA

Suffolk University provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Boston, Massachusetts and operated as a private institution. Approximately 9,100 students are enrolled per year at Suffolk University.

A list of some of the more popular programs offered are:

• Legal Professions And Studies
• Business And Marketing Studies
• Communications And Journalism
• Psychology
• Social Sciences

The admissions process will begin with the submission of an application, transcripts, and standardized test scores, which are then evaluated by admissions staff. The most common exam scores among students admitted to Suffolk University are between 21 - 25 for the ACT exam, or 1370 - 1710 on the SAT exam. 79% of those students that apply are accepted to this school, of which 17 percent choose to enroll.  Additional admissions information can be obtained by simply calling SU or by completing the form on this page.

The cost of undergraduate tuition is close to $33,000 for the year. Tuition prices may change for a variety of reasons, and that is why students should visit the school's net price calculator to understand their costs. The price of on-campus housing is about $13,000 per year. Some students at Suffolk University may qualify for financial aid, which is typically offered as scholarships, grants, and loans.

The Suffolk University Rams participate in a number of athletic programs, within the NCAA. Available athletic programs offered:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)
• Ice Hockey (NCAA Division III)
• Soccer (NCAA Division III)

Contact information, academics information, areas of study, and more may be accessed on school's website at suffolk.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Suffolk University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).