Public Relations Degree

The public relations program at Susquehanna University prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other Pennsylvania colleges that offer public relations degrees.

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Susquehanna University (Susquahanna)

344 Stroud Mall Road Suite 308, Stroudsburg, PA

Susquehanna University, located in Selinsgrove, Pennsylvania, was founded 1858 by Lutherans. The school currently offers a liberal arts education for individuals of all backgrounds and beliefs supported by the Lutheran practice of free and open exploration of ideas. The school is a member of the Annapolis Group, an organization of leading liberal arts colleges. The school averages 2,300 undergraduate students annually and provides them a quality education stressing open mindedness and flexibility.

Academics

Students at Susquehanna University will enroll on one of the three schools that comprise the university. These are the S0chool of Arts, Humanities and Communications, the School of Natural and Social Sciences, and the Sigmund Weis School of Business. Each offer programs in their area of focus and in total provide over 50 majors and minors students may choose from. The school focuses on providing a core liberal arts education the develops critical thinking and analytical skill, stresses flexibility, and assists in providing well rounded graduates.

Majors offered include:

• Accounting
• Political Science
• Psychology
• Finance
• Art History

Admissions and Financial Aid

Students wishing to enroll at Susquehanna University must submit an application and application supplement, provide all relevant transcripts, an evaluation by a guidance counselor, teacher evaluation, and test result from the ACT or Sat exam. Graded writing samples may be used in lieu of test scores. Once this information is received, it will be reviewed and the student notified shortly after if they accepted to the university. Financial aid is available in the form of grants, loans, scholarships and work study programs. Students interested in receiving financial aid or assistance may contact the financial aid office to determine what they are eligible for.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Career Outlook & Projections ()

According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 4.7% from 2014 to 2024

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Career Outlook & Projections ()

According to the BLS, public relations and fundraising managers employment is expected to grow at a rate of 7.1% from 2014 to 2024

Communications Teachers, Postsecondary

Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).