Advertising and Marketing Degree

The advertising and marketing program at Tabor College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Tabor College (Tabor)

125 W. Cooper, Sterling, KS

Tabor College provides a variety of degree programs for students to aid them in their growth and development. The school is located in Hillsboro, Kansas and operated as a private institution. The school's Mennonite Brethren Church affiliation is one of its defining characteristics and plays an important role within the school's vision. The school enrolls 700 students per year, allowing for smaller more engaging class sizes.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Philosophy And Religious Studies
• Recreation And Fitness Studies

To be considered for admissions, you may be required to complete an application, write a personal statement, and submit school transcripts, which are then evaluated by the admissions committee. Either the SAT or ACT exam can be taken in order to be able to apply to Tabor. Scores between 19 to 25 on the ACT or 870 to 1030 on the SAT are recommended to increase the chance of acceptance. Approximately 90% of all applicant were accepted at Tabor College, with 38% of those admitted choosing to enroll. More information regarding admissions can be found at tabor.edu.

The cost of undergraduate tuition is nearly $24,000 annually. Tuition prices may change for a variety of reasons, and that is why students should use the school's tuition calculator to get a better idea of their costs. Student housing is available on-campus for students. The yearly cost of housing is approximately $3,200. Tabor College may provide financial aid for students who are eligible by way of grants and loans.

The mascot for Tabor is the "Bluejays", and they participate in intercollegiate athletic programs through the NAIA. Athletic programs offered may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Football (NAIA Division II)
• Soccer (NAIA Division II)

For a complete list of programs offered, enrollment information, student services, and more, please take a look at the school's website at http://www.tabor.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).