Advertising and Marketing Degree

The advertising and marketing program at Tennessee Wesleyan College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Tennessee Wesleyan College

1245 Madison Ave, Memphis, TN

Tennessee Wesleyan College, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Athens, Tennessee, the school offers a rural setting for students to study in. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Around a thousand students enroll at Tennessee Wesleyan College yearly.

Students may pick from a few areas of study, including:

• Health And Clinical Professions
• Business And Marketing Studies
• Recreation And Fitness Studies
• Interdisciplinary Studies

To be considered for admissions, you may be asked to complete an application, write a personal statement, and submit school records, which are then studied by the admissions staff. Students may take either the SAT or ACT exam scores to be considered for admissions at Tennessee Wesleyan College. A score between 780 to 980 on the SAT, or 19 to 24 for the ACT is usually submitted among accepted students. Approximately 80% of all applicant were admitted at Tennessee Wesleyan College, with 39% of those accepted choosing to enroll. More information regarding admissions can be found at twcnet.edu.

Undergraduate tuition is approximately $22,000 annually, though it may vary based on any number of circumstances. Students may visit the school's tuition calculator to get a more personalized estimate of costs. Tennessee Wesleyan College may provide financial aid for students that are eligible in the form of loans, grants, scholarships and work study programs.

The mascot for Tennessee Wesleyan College is the "Bulldogs", and they participate in intercollegiate athletics through oversight by the NAIA. Sports available may include but not limited to:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Golf (NAIA Division II)
• Lacrosse (NAIA Division II)
• Soccer (NAIA Division II)

Contact information, tuition information, programs, and much more may be accessed on school's website at www.twcnet.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Tennessee Wesleyan College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Memphis, TN-MS-AR
  • Total Employment: 690
  • Average Hourly Rate: $44.53
  • Average Annual Salary: $92610

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).