Advertising and Marketing Degree

The advertising and marketing program at Texas Wesleyan University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Texas Wesleyan University

Broadway and University Avenue, Lubbock, TX

Texas Wesleyan University, a nonprofit private institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Fort Worth, Texas, the campus resides in an urban setting for students to study in. The United Methodist affiliation of this school is an important part of the history, education and curriculum that defines the school. Enrollment at Texas Wesleyan University exceeds 3,400 annually.

A list of some of the more popular programs offered are:

• Legal Professions And Studies
• Health And Clinical Professions
• Education
• Interdisciplinary Studies

Students applying for admission are generally required to submit an application, transcripts, standardized test scores and any requested personal statements, which will then be reviewed by the admissions office. An ACT or SAT exam may be required prior to applying, with scores within the range of 1318 - 1600 for the SAT exam and between 19 - 23 for the ACT exam is typical among students admitted to this school. Approximately 50% of all students that applied were accepted at this school, with 35% of those accepted choosing to attend. More information from the admissions office can be found at texaswesleyan.edu.

The cost of undergraduate tuition is approximately $22,000, but may change from year to year. Students are encouraged to use the school's tuition calculator to better understand their cost of attending this school. Student housing is available on-campus for students. The yearly cost of housing is estimated to be $4,600. This school may offer financial aid for students that qualify as grants and loans.

The Texas Wesleyan University "Rams" have a number of intercollegiate athletic programs through participation in the NAIA. Athletic programs that are available may include:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Golf (NAIA Division I)
• Soccer (NAIA Division I)

Students can take a look at the school's http://www.txwes.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Texas Wesleyan University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lubbock, TX
  • Total Employment: 40
  • Average Hourly Rate: $33.35
  • Average Annual Salary: $69370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).