Advertising and Marketing Degree

The advertising and marketing program at The College of Saint Rose prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

The College of Saint Rose

23 Romoda Drive, Canton, NY

The College of Saint Rose provides a variety of educational opportunities for students to guide them in their growth and development. The school is located in Albany, NY and operated as a private institution. Approximately five thousand students enroll at The College of Saint Rose yearly.

A list of some of the more popular programs offered are:

• Education
• Business And Marketing Studies
• Health And Clinical Professions
• Psychology
• Communication Technology

The school maintains an open enrollment policy, admitting any applicants that meet the basic requirements for admission. Submission of transcripts, records, test scores, and letters of recommendations may be required for certain programs. More information on admissions can be found here.

The cost of undergraduate tuition is close to $28,000 per year. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to get a better idea of their cost of attendance. Housing is available for students, and generally costs around $5,700 each year. This school may help with costs by offering financial aid for students who qualify by way of grants and loans.

This school offers several athletic programs overseen by the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)

Students can visit the school's http://www.strose.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The College of Saint Rose offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).