Advertising and Marketing Degree

The advertising and marketing program at The University of Tampa prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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The University of Tampa

3319 W Hillsborough Ave, Tampa, FL

The University of Tampa provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Tampa, Florida and operated as a private institution. Nearly 6,400 students enroll at UT per year.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Communications And Journalism
• Social Sciences
• Psychology
• Biological And Biomedical Sciences

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit test scores or other school records, which are then studied by admissions officials. Most students admitted to this school earn an SAT score between 1450 - 1720, or an ACT score in a range of 21 - 25. This school has an acceptance rate of around 53% of which only 22% decided to attend. More information on admissions can be found at ut.edu.

The cost of undergraduate tuition is nearly $26,000, but may change yearly. Students are encouraged to use the school's net price calculator to better understand their cost of attending this school. Housing may be available for those that would like to live on-campus for around a cost of $5,200 per year. Financial aid may be provided to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

UT has a variety of athletic programs overseen by the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)
• Rowing (NCAA Division II)

Contact information, financial aid information, programs, and much more can be viewed on school's website at http://www.ut.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Tampa has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Tampa-St. Petersburg-Clearwater, FL
  • Total Employment: 1
  • Average Hourly Rate: $57.69
  • Average Annual Salary: $119990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).