Advertising and Marketing Degree

The advertising and marketing program at Thomas College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maine colleges that offer advertising and marketing degrees.

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Thomas College

96 Falmouth St, Portland, ME

Thomas College is a nonprofit private school that has many programs available for students to choose from. The school is located in Waterville, Maine, in a predominantly rural area. Approximately 980 students are enrolled yearly at Thomas College.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Security And Protective Services
• Education
• Psychology

Students applying for admission are generally asked to submit an application, transcripts, records, test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. Students may take either the ACT or SAT exam scores to be considered for admissions to this school. A score between 1060 to 1400 on the SAT, or 16 to 19 for the ACT is usually submitted among admitted students. 93% of students that apply are admitted to this school, of which 26 percent choose to enroll. More information on admissions can be found at thomas.edu.

Undergraduate tuition is approximately $25,000 for the year, though it may change based on any number of circumstances. Students should check the school's tuition calculator to find what your personalized cost of attendance would be. Housing may be available for those that would like to live on-campus for around a cost of $5,100 each year. This school may offer financial aid for students who are eligible in the form of scholarships, grants, and loans.

The Thomas College Terriers participate in several intercollegiate athletic programs, as part of the NCAA organization. Athletic programs offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Lacrosse (NCAA Division III)
• Soccer (NCAA Division III)

Students who wish to see more about this school may take a look at their website at http://www.thomas.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Thomas College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).