Advertising and Marketing Degree

The advertising and marketing program at Thomas University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Thomas University (TU)

350 Spelman Lane SW, Atlanta, GA

Thomas University is a nonprofit private institution located in Thomasville, GA and provides a large number of degree programs for students. Thomas University has an annual student enrollment of nearly 1000.

A list of some of the popular programs are:

• Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing
• Law and Justice Administration
• Vocational Rehabilitation Counseling
• Early Childhood Education

The school operates under an open enrollment policy, admitting all students that meet the requirements for admission. Submission of school records, test scores, and admissions essays may be required for certain programs.

The cost of undergraduate tuition is close to $15,000, but may change per year. Students are encouraged to use the school's price of attendance calculator to better understand their cost of attending this school. The cost of on-campus housing is about $3,900 per year. Students enrolled at this school may be eligible for aid which is generally grants and loans.

Thomas University participates in athletics through the NAIA's Independent Southeast Region in Baseball.

Contact information, tuition information, areas of study offered, and much more may be accessed on school's website at http://www.thomasu.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Atlanta-Sandy Springs-Roswell, GA
  • Total Employment: 5
  • Average Hourly Rate: $64.91
  • Average Annual Salary: $135020

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).