Advertising and Marketing Degree

The advertising and marketing program at Trinity University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Trinity University (Trinity)

304 Administration Dr, Denton, TX

Trinity University is a nonprofit private college that has a large selection of majors available for students to choose from. The school is located in San Antonio, Texas, in a predominantly urban area. The Presbyterian Church affiliation at the school is an important part of the history, education and mission that defines the school. Enrollment at Trinity University is nearly 2,500 yearly.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Health And Clinical Professions
• Engineering
• English Language And Literature

Students applying for admission are most often asked to submit an application, school records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the admissions office. The most common standardized test scores among applicants accepted to this school are in the range of 26 - 31 for the ACT exam, or 1730 - 2030 on the SAT exam. 61% of those who apply are accepted to Trinity, of which 23% choose to attend. More information on admissions can be found at web.trinity.edu.

The cost of tuition is close to $34,000 for the year. Tuition prices may change for any number of reasons, and therefore students should visit the school's net price calculator to identify their costs. Student housing is available for students and costs around $7,800 annually. Some students at this school may qualify for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The mascot for Trinity University is the "Tigers", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Sports available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Contact information, tuition information, areas of study offered, and much more can be accessed on school's website at http://www.trinity.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Trinity University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).