Advertising and Marketing Degree

The advertising and marketing program at Union College – Barbourville prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kentucky colleges that offer advertising and marketing degrees.

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Union College – Barbourville

310 College St, Barbourville, KY

Union College is a nonprofit private college that has many degree programs available for students to choose from. The school is located in Barbourville, KY, in a predominantly rural area. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Around 1,400 students enroll at Union College per year.

Students can choose from several areas of study, including:

• Education
• Business And Marketing Studies
• Psychology
• Recreation And Fitness Studies
• Health And Clinical Professions
• Biological And Biomedical Sciences

Students applying for admission are generally required to submit an application, school records, standardized test scores and any requested application essays, which will then be reviewed by admissions officials. An ACT or SAT exam is required prior to applying, with scores in a range of 850 to 1010 on the SAT and within the range of 19 to 23 on the ACT is common among students accepted to Union College. Union College admits around 70% of students applying. Of those students admitted, nearly 24% of students enrolled. More information on admissions can be found at unionky.edu.

Undergraduate tuition is approximately $22,000 for the year, though it may change based on any number of circumstances. Students may visit the school's net price calculator to determine a more personalized cost estimate. On-campus housing is available for students, and generally costs around $2,900 each year. Students attending this school may qualify for aid which is usually grants and loans.

The Union College Bulldogs participate in several athletic programs, with competitions managed and overseen by the NAIA. Athletic programs available may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)

Contact information, academics information, areas of study, and much more may be viewed on school's website at http://www.unionky.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Union College – Barbourville offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).