Advertising and Marketing Degree

The advertising and marketing program at Union University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Union University

60 Shiloh Road, Greeneville, TN

Union University is a nonprofit private college that has a fair number of majors and degree programs available for students to choose from. The school is located in Jackson, Tennessee, in a predominantly urban area. The Southern Baptist affiliation of this school is an important part of the history, education and curriculum that defines the school. Union University has a yearly student enrollment of around four thousand.

A list of some of the more popular programs offered are:

• Education
• Interdisciplinary Studies
• Health And Clinical Professions
• Business And Marketing Studies

The admissions process begins with the submission of an application, student records, and standardized test scores, which are then reviewed by the admissions staff. An ACT or SAT exam is required prior to applying, with scores in a range of 1040 - 1320 on the SAT and within the range of 23 - 28 on the ACT is typical among students admitted to this school. Approximately 80% of all applicant were accepted at this school, with 35% of those admitted choosing to enroll. More information from the admissions office can be found here.

Undergraduate tuition is approximately $26,000 for the year, though it may change based on different types of circumstances. Students may check the school's price of attendance calculator to determine a more personalized cost estimate. On-campus housing is available for students and costs about $7,500 each year. Students at this school may qualify for aid which is usually loans, grants, scholarships and work study programs.

The mascot for Union University is the "Bulldogs", and they participate in intercollegiate athletics through oversight by the NAIA. Athletic programs available may include but not limited to:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Golf (NAIA Division I)
• Soccer (NAIA Division I)

Students may visit the school's http://www.uu.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Union University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).