Advertising and Marketing Degree

The advertising and marketing program at University of Dayton prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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University of Dayton

2741 C Lyons Road, Miamisburg, OH

University of Dayton is a nonprofit private institution that has many degree programs available for students to choose from. The school is located in Dayton, Ohio, in a predominantly urban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's mission. Approximately eleven thousand students enroll at UD yearly.

Students may choose from several areas of study, including:

• Education
• Legal Professions And Studies
• Business And Marketing Studies
• Communications And Journalism

To be considered for admissions, students may be required to fill out an application, write a personal statement, and submit any transcripts or test scores, which are then reviewed by the admissions office. Either the ACT or SAT exam can be taken to apply to University of Dayton. Scores between 24 to 29 on the ACT or 1060 to 1260 on the SAT are required to greatly increase your chances for admission. University of Dayton accepts approximately 80% of applicants. Of those accepted, around 22% of students enrolled. More information on admissions can be found at udayton.edu.

Undergraduate tuition is approximately $35,000 annually, though it may vary based on any number of circumstances. Students may visit the school's net price calculator to determine cost. School housing is available on-campus for students. The yearly cost of housing is about $6,800. Financial aid may be provided to students that meet the necessary requirements by way of scholarships, grants, and loans.

The mascot for University of Dayton is the "Flyers", and they participate in intercollegiate athletics through the oversight and organization of the NCAA. Athletic programs available:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Students can take a look at the school's http://www.udayton.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Dayton offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).