Advertising and Marketing Degree

The advertising and marketing program at University of Denver prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Colorado colleges that offer advertising and marketing degrees.

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University of Denver

6399 S. Santa Fe Drive, Littleton, CO

University of Denver provides a variety of degree programs for students to assist them in their growth and development. The school is located in Denver, Colorado and operated as a private institution. Enrollment at DU exceeds twelve thousand per year.

Here is a list of some of the popular programs University of Denver offers:

• Business And Marketing Studies
• Legal Professions And Studies
• Public Administration And Social Services
• Social Sciences

Students applying for admission are generally asked to submit an application, transcripts, records, test scores and any requested letters of recommendations, which will then be reviewed by admissions officials. Very common scores among applicants accepted to DU are between 25 to 30 on the ACT, or 1650 to 1970 for the SAT exam. University of Denver admits about 70% of students applying. Of those applicants admitted, nearly 17% enrolled.

Tuition is approximately $42,000 for the year, though it may vary based on different types of circumstances. Students should visit the school's net price calculator to determine a more personalized cost estimate. Housing is available on-campus for students. The yearly cost of housing is around $7,100. Some students at this school may qualify for financial aid, which is generally offered as scholarships, grants, and loans.

DU participates in sports through the NCAA's Sun Belt Conference in Basketball.

For a complete list of programs offered, enrollment information, financial aid details, and more, please visit the school's website at http://www.du.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Denver has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Denver-Aurora-Lakewood, CO
  • Total Employment: 1
  • Average Hourly Rate: $70.66
  • Average Annual Salary: $146960

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).