Advertising and Marketing Degree

The advertising and marketing program at University of Dubuque prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Iowa colleges that offer advertising and marketing degrees.

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University of Dubuque (Drake)

2507 University Avenue, Des Moines, IA

University of Dubuque is a nonprofit private institution that has a large selection of majors and degree programs available for students to choose from. The school is located in Dubuque, Iowa, in a predominantly urban area. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Approximately 2,000 students are enrolled annually at University of Dubuque.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Health And Clinical Professions
• Computer And Information Sciences
• Security And Protective Services
• Education

Students applying for admission are required to submit an application, transcripts, standardized test scores and any requested application essays, which will then be reviewed by the school. An ACT or SAT exam is required prior to applying, with scores between 790 to 1010 for the SAT exam and within the range of 18 to 23 on the ACT is common among students admitted to this school. Approximately 80 percent of all applicant were accepted at this school, with 40 percent of those accepted choosing to attend. More information on admissions can be found here.

Tuition is approximately $25,000 for the year, though it may vary based on different types of circumstances. Students should check the school's price of attendance calculator to find what your personalized cost of attendance would be. Housing may be available for students that would like to live on-campus for around a cost of $4,000 annually. Students at University of Dubuque may be eligible for aid which is generally grants and loans.

The mascot for University of Dubuque is the "Spartans", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Sports available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Contact information, tuition information, areas of study offered, and much more may be viewed on school's website at http://www.dbq.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Drake offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Des Moines-West Des Moines, IA
  • Total Employment: 580
  • Average Hourly Rate: $57.84
  • Average Annual Salary: $120300

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).