Advertising and Marketing Degree

The advertising and marketing program at University of Indianapolis prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Indiana colleges that offer advertising and marketing degrees.

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University of Indianapolis (UIndy)

420 University Blvd, Indianapolis, IN

University of Indianapolis is a nonprofit private institution located in Indianapolis, IN and provides a large number of educational opportunities for students. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at UIndy exceeds five thousand annually.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Education

To be considered for admissions, applicants may be required to complete an application, write a personal statement, and submit test scores or other school records, which are then studied by admissions staff. Most students admitted to UIndy earn an SAT score between 1350 - 1680, or an ACT score within the range of 19 - 25. UIndy admits around 70% of students applying. Of those students admitted, around 20% of students registered for enrollment.

The cost of undergraduate tuition is nearly $25,000 for the year. Tuition prices may change for a variety of reasons, and therefore students should use the school's net price calculator to understand their costs. School housing is available on-campus for students. The annual cost of housing is estimated to be $4,600. Students enrolled at this school may be eligible for aid which is generally loans, grants, scholarships and work study programs.

The mascot for UIndy is the "Greyhounds", and they participate in intercollegiate athletic programs through the NCAA. Available athletic programs offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Indianapolis offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Indianapolis-Carmel-Anderson, IN
  • Total Employment: 1
  • Average Hourly Rate: $53.84
  • Average Annual Salary: $111990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).