Advertising and Marketing Degree

The advertising and marketing program at University of Mary Hardin – Baylor prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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University of Mary Hardin – Baylor (UMHB)

1200 Amburn Road, Texas City, TX

University of Mary Hardin - Baylor is a nonprofit private college that has a large selection of majors and degree programs available for students to choose from. The school is located in Belton, Texas, in a predominantly suburban area. The school's Baptist affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Enrollment at University of Mary Hardin - Baylor is nearly three thousand yearly.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Education
• Psychology
• Liberal Arts And Sciences

Students applying for admission are usually asked to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by admissions staff. An ACT or SAT exam is required prior to applying, with scores in a range of 1350 to 1700 for the SAT exam and within the range of 20 to 26 for the ACT exam is common among students admitted to UMHB. Only 27% of applicants are admitted to the school due to the large number of applicants and the intense competition for the limited enrollment spaces available. More information on admissions can be found here.

Undergraduate tuition is approximately $25,000 for the year, though it may change based on any number of circumstances. Students should check the school's price of attendance calculator to determine a more personalized cost estimate. Students attending University of Mary Hardin - Baylor may be eligible for aid which is typically scholarships, grants, and loans.

The UMHB Crusaders participate in a number of intercollegiate athletic programs, within the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)
• Soccer (NCAA Division III)

Students should visit the school's http://www.umhb.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Mary Hardin – Baylor offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Houston-The Woodlands-Sugar Land, TX
  • Total Employment: 2
  • Average Hourly Rate: $78.07
  • Average Annual Salary: $162390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).