Advertising and Marketing Degree

The advertising and marketing program at University of Mary prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Dakota colleges that offer advertising and marketing degrees.

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University of Mary

Also known as UMary/Marauders

214 1st Ave, Fort Totten, ND

University of Mary is a nonprofit private institution located in Bismarck, North Dakota and provides a large number of degree programs for students. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's mission. Nearly 3,300 students enroll at UMary/Marauders yearly.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Health And Clinical Professions
• Biological And Biomedical Sciences
• Liberal Arts And Sciences

Students applying for admission are required to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the admissions committee. Students may submit either the ACT or SAT exam scores to be considered for admissions to UMary/Marauders. A score between 893 to 1146 on the SAT, or 20 to 25 for the ACT is common among admitted students. This school admits around 80 percent of students applying. Of those accepted, nearly 50 percent enrolled. More information from the admissions office can be found here.

The cost of tuition is nearly $15,000 per year. Tuition prices may change for any number of reasons, and therefore students should use the school's net price calculator to get a better idea of their cost of attendance. Student housing is available on-campus for students. The yearly cost of housing is approximately $2,800. Some students at this school may be eligible for financial aid, which is generally provided as scholarships, grants, and loans.

The University of Mary Marauders participate in several athletic programs, within the NCAA organization. Athletic programs available:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

For a complete list of areas of study, programs, enrollment information, student services, and more, please take a look at the school's website at http://www.umary.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UMary/Marauders offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).