Advertising and Marketing Degree

The advertising and marketing program at University of Miami prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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University of Miami (MDC)

300 NE 2nd Avenue, Miami, FL

UM provides a variety of program options for students to aid them in their growth and development. The school is located in Coral Gables, Florida and operated as a private institution. Approximately sixteen thousand students are enrolled annually at UM.

Here is a list of some of the popular programs University of Miami offers:

• Legal Professions And Studies
• Business And Marketing Studies
• Psychology
• Health And Clinical Professions

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit high school records and test scores, which are then evaluated by the admissions staff. Either the ACT or SAT exam can be taken to apply to UM. Scores within the range of 28 - 32 on the ACT or 1830 - 2090 on the SAT are needed to increase the chance of admission. Approximately 40% of all students that applied were admitted at UM, with 20% of those accepted choosing to attend.  A full range of admissions information can be obtained by calling the school or by simply requesting information from this page.

The cost of tuition is approximately $44,000, but may change each year. Students are encouraged to visit the school's tuition calculator to better estimate their cost of attendance. School housing is available on-campus for students. The yearly cost of housing is estimated to be $7,400. Some students at this school may qualify for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

The UM Hurricanes participate in several athletic programs, overseen by the NCAA. Available athletic programs offered may include the following:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)
• Diving (NCAA Division I-A)
• Football (NCAA Division I-A)

For a complete list of areas of study, enrollment information, financial aid details, and more, please visit the school's website at www.miami.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Miami offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).