Advertising and Marketing Degree

The advertising and marketing program at University of Mount Union prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

University of Mount Union

127 So. Davis Ave, Columbus, OH

University of Mount Union is a nonprofit private institution located in Alliance, OH and provides a large number of educational opportunities for students. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 2,300 students are enrolled per year at University of Mount Union.

Students may choose from several areas of study, including but not limited to:

• Business And Marketing Studies
• Recreation And Fitness Studies
• Biological And Biomedical Sciences
• Education

To be considered for admissions, applicants may be asked to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then studied by the admissions office. Most students accepted to University of Mount Union achieve an SAT score between 910 to 1110, or an ACT composite score within the range of 20 to 25. 73% of applicants are accepted to this school, of which 33 percent choose to attend.  For additional admissions information, simply reach out to UMU or through this site to learn more.

The cost of undergraduate tuition is close to $28,000, but may change yearly. Students are encouraged to use the school's net price calculator to better estimate their cost of attendance. Students at University of Mount Union may be eligible for aid which is usually scholarships, grants, and loans.

Athletic programs are available at University of Mount Union through the NCAA, allowing students to participate in intercollegiate athletics. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

To see a full list of academic programs offered, enrollment information, student services, and more, please visit the school's website at mountunion.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Mount Union offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbus, OH
  • Total Employment: 1
  • Average Hourly Rate: $65.49
  • Average Annual Salary: $136220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).