Advertising and Marketing Degree

The advertising and marketing program at University of New Haven prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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University of New Haven (UNH)

32 Field Rd, Somers, CT

History

The University of New Haven was founded in 1920 at New Haven, Connecticut and was originally located on Yale's campus. In 1960 the school moved to it West Haven location. UNH is a private university, and is considered a top tier liberal arts college. The school services over 6,400 undergraduates and graduates, and provides hands on learning opportunities for more than 75 majors.

Academics

The University of New Haven has over 100 undergraduate, and 25 graduate programs that it offers. The school provides students with a high quality education and strong learning environment to ensure that students are given every opportunity to succeed.

Programs offered include:

• Accounting
• Criminal Justice
• Forensic Science
• Environmental Science
• Psychology

Admissions and Financial Aid

Requirements for admissions to the University of New Haven will vary based on various factors. Interested students should contact an admissions officer and discuss what is necessary to attend UNH. Students interested in financial aid should contact UNH to discuss tuition, scholarship, grant and loan options available and how to determine eligibility.

Athletics

The New Haven Chargers compete in a variety of sports as a NCAA Division II school.

Sports programs:

• Baseball/Softball
• Basketball
• Cross Country
• Lacrosse
• Football
• Soccer
• Track & Field
• Tennis
• Volleyball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of New Haven offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).