Advertising and Marketing Degree

The advertising and marketing program at University of Northwestern Ohio prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

University of Northwestern Ohio (NEOMED)

4209 State Route 44, Rootstown, OH

History

The University of Northwestern Ohio was founded in 1920 as the Northwestern School of Commerce. Over the last 90 years the school has gone through several name changes, finally arriving at its current name in 2000. UNOH is located in Lima, Ohio, and houses five colleges on its campus:

College of Business

College of Applied Technologies

College of Health Professions

College of Occupational Professions

Graduate College

UNOH is a low cost private institution that has no additional out of state tuition fees.

Academics

UNOH offers certificate, diploma, bachelors and masters degree programs. Additionally, UNOH offers online courses for a majority of its programs to accommodate distance learners and provide flexible scheduling. The goal of the institution is to deliver a quality education to individuals and help make them productive members of society.

Some of the programs offers:

• Automotive
• Heating, Ventilation, and Air Condition/Refrigeration
• Accounting
• Business Administration
• Legal Assisting
• Health Care Administration

Admissions and Financial Aid

Students interested in enrolling at UNOH should complete and submit an application which will then be reviewed and responded to by the admissions staff within four weeks. If accepted, students will either receive full or conditional acceptance with full acceptance having no restrictions and conditional acceptance being for one semester to see whether normal academic progress is achieved.

Financial aid is also available. UNOH asks that students check local scholarships and apply prior to the deadline along with completing the Free Application for Federal Student Aid (FAFSA), after which eligibility for federal aid will be determined by the Student Aid Report (SAR). Further queries can be made to the financial aid office.

Athletics

The UNOH Racers compete in the NAIA in the WHAC conference. UNOH is the only university in the United States to own a race track and to offer scholarships for motorsports.

Sports programs:

• Baseball
• Basketball
• Bowling
• Golf
• Soccer
• Tennis
• Volleyball
• Motorsports
• Cheerleading

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. NEOMED has offered the following degree levels for students:

• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Akron, OH
  • Total Employment: 350
  • Average Hourly Rate: $58.29
  • Average Annual Salary: $121250

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).