Advertising and Marketing Degree

The advertising and marketing program at University of Portland prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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University of Portland

724 SW Harrison, Portland, OR

University of Portland is a nonprofit private institution located in Portland, Oregon and provides a large number of educational opportunities for students. The Roman Catholic affiliation at the school is an important part of the history, education and mission that defines the school. Approximately three thousand students are enrolled yearly at UP.

Areas of study available at UP include:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Biological And Biomedical Sciences

To be considered for admissions, applicants may be required to complete an application, provide letters of recommendations, and submit school transcripts, which are then evaluated by the admissions office. Most students admitted to UP score in-between 1110 to 1320 on the SAT. 64% of students that apply are accepted to UP, of which 16 percent choose to enroll. More information regarding admissions can be found at up.edu.

Tuition is approximately $39,000 annually, though it may change based on any number of circumstances. Students may visit the school's price of attendance calculator to get a more personalized estimate of costs. Housing may be available for students who wish to live on-campus for a cost of $6,200 per year. Students at this school may qualify for aid which is usually scholarships, grants, and loans.

The University of Portland "Pilots" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)

Students should visit the school's http://www.up.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Portland offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).