Advertising and Marketing Degree

The advertising and marketing program at University of St Francis prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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University of St Francis

511 NE Greenleaf St, Peoria, IL

The University of St. Francis, located in St. Joliet, Illinois, was founded 1920 by the congregation of the Third Order of St. Francis of Mary Immaculate to educated women in the congregation,. The school as originally known as Assisi Junior College, and by 1925 had opened its doors to women beyond the congregation. By 1930 a senior level curriculum was established and the school changed its name to College of St. Francis. By the early 1970's the school became coeducational, and during that time continued to expand its program offerings, introducing master degree curriculums to the school by 1980. In 1997 the school became affiliated with Saint Joseph College of Nursing, and by 1998 had changed its name once more to University of St. Francis.

Academics

University of St. Francis offers a number of academic majors resulting in a bachelor's degree and typically taking four years to complete. All students will participate in the necessary general education courses, taken in conjunction lower and upper division courses related to their major. The variety of majors ensures that students will be able to pursue the major that best suits their interests. In addition, students may pursue a minor in a different field based on personal interest or relation to their major. Master degree programs or more limited in number and require a separate admissions process with its own requirements.

Programs offered include:

• Accounting
• Graphic Design
• Psychology
• Nursing
• Social Work

Admissions and Financial Aid

Students who have earned a 2.5 GPA, at 20 on the ACT exam, or a 1410 on the SAT and have completed the standard high school curriculum or equivalent are eligible for enrollment at University of St. Francis. Students may apply online, supplying pertinent documents such as transcripts and test scores,. Students will be assisted by an admissions counselor, and if they do not meet the minimum requirements for entry, may be admitted under a provisional basis.

Financial Aid is available in the form of loans, grants and scholarships. Students in need of financial assistance must complete a USF Profile at the school and submit the completed Free Application for Federal Student Aid (FAFSA), after which both documents will be used to determine a student's financial need, aid program eligibility, and monetary awards.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of St Francis offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Peoria, IL
  • Total Employment: 310
  • Average Hourly Rate: $60.23
  • Average Annual Salary: $125280

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).