Advertising and Marketing Degree

The advertising and marketing program at University of St Thomas at St Paul prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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University of St Thomas at St Paul

Also known as University of Saint Thomas

1200 Kenwood Ave, Duluth, MN

University of St Thomas provides a variety of program options for students to aid them in their growth and development. The school is located in Saint Paul, MN and operated as a private institution. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately eleven thousand students enroll at University of St Thomas per year.

Students can select from several areas of study, including but not limited to:

• Business And Marketing Studies
• Public Administration And Social Services
• Legal Professions And Studies
• Computer And Information Sciences
• Psychology
• Communications And Journalism

Students applying for admission are asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the admissions office. Either the SAT or ACT exam must be taken in order to apply to this school. Scores in a range of 23 to 28 on the ACT or 1030 to 1260 on the SAT are needed to greatly increase your chances for getting accepted. Approximately 80 percent of all applicant were accepted at this school, with 30 percent of those accepted choosing to enroll. More information on admissions can be found at stthomas.edu.

The cost of undergraduate tuition is nearly $35,000 annually. Tuition prices may change for any number of reasons, and that is why students should use the school's tuition calculator to understand their personalized cost estimate of attendance. The price of on-campus housing is around $6,000 for the year. Financial aid may be offered to students that meet the required requirements by way of grants or student loans.

Athletic programs are available at University of St Thomas through the NCAA, allowing students to compete in intercollegiate sports. Available sports offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

To see a full list of academic programs offered, enrollment information, financial aid details, and more, please visit the school's website at http://www.stthomas.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Saint Thomas has offered the following program levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Duluth, MN-WI
  • Total Employment: 70
  • Average Hourly Rate: $49.09
  • Average Annual Salary: $102100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).