Advertising and Marketing Degree

The advertising and marketing program at University of the Southwest prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Mexico colleges that offer advertising and marketing degrees.

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University of the Southwest (USW)

6401 Richards Ave, Santa Fe, NM

CSW provides a variety of degree programs for students to guide them in their growth and development. The school is located in Hobbs, New Mexico and operated as a private institution. The school's small size in terms of enrollment, around 500 students, allows students to have a more hands on education due to the number of students per class and ease of access to professors.

Students may select from several areas of study, including:

• Education
• Psychology
• Business And Marketing Studies
• Health And Clinical Professions

The school has an open enrollment policy, admitting any applicants that meet the basic requirements for admission. Submission of transcripts, test scores, and letters of recommendations may be required for certain programs.

Tuition is approximately $15,000 for the year, though it may change based on different types of circumstances. Students may check the school's net price calculator to see the personalize cost of attendance. Student housing is available on-campus for students. The annual cost of housing is approximately $3,900. Financial aid may be provided to students that meet the required requirements.

CSW has several athletic programs overseen by the NAIA. Athletic programs that are available include:

• Baseball
• Basketball
• Track & Field

To see a full list of academic programs offered, enrollment information, financial aid details, and more, please take a look at the school's website at usw.edu today.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of the Southwest has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Santa Fe, NM
  • Total Employment: 40
  • Average Hourly Rate: $39.33
  • Average Annual Salary: $81810

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).