Advertising and Marketing Degree

The advertising and marketing program at University of Tulsa prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

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University of Tulsa

Also known as Tulsa University

2545 E. 11th Street, Tulsa, OK

Tulsa University is a nonprofit private institution located in Tulsa, Oklahoma and provides a large number of degree programs for students. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's mission. University of Tulsa has an annual student enrollment of over 4,200.

Here is a list of some of the popular programs University of Tulsa offers:

• Legal Professions And Studies
• Engineering
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology

The admissions process begins with the submission of an application, transcripts, records, and test scores, which are then reviewed by the admissions office. Students may submit either the ACT or SAT scores to be considered for admissions to this school. A score between 1120 to 1380 on the SAT, or 24 to 31 for the ACT is usually submitted among accepted students. This school has an acceptance rate of around 41 percent of which only 24 percent decided to attend. More information on admissions can be found here.

The cost of tuition is close to $32,000, but may change each year. Students are encouraged to visit the school's net price calculator to better estimate their cost of attending this school. Student housing is available on-campus for students. The annual cost of housing is estimated to be $5,800. Some students at University of Tulsa may qualify for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The Tulsa University "Golden Hurricane" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available may include:

• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)
• Football (NCAA Division I-A)

Contact information, admission forms, areas of study offered, and more may be accessed on school's website at http://www.utulsa.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Tulsa offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Tulsa, OK
  • Total Employment: 500
  • Average Hourly Rate: $49.93
  • Average Annual Salary: $103860

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).