Advertising and Marketing Degree

The advertising and marketing program at Ursuline College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Ursuline College

2550 Lander Rd, Pepper Pike, OH

Ursuline College, a nonprofit private institution, offers a large number of educational opportunities, allowing students to choose which major is right for them. Located in Pepper Pike, Ohio, the school resides in a suburban setting for students to study in. The Roman Catholic affiliation at the school is an important part of the history, education and mission that defines the school. Around 1,500 students enroll at Ursuline College per year.

Students can pick from a few areas of study, including but not limited to:

• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Education

Students applying for admission are generally asked to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by admissions staff. Students may take either the SAT or ACT exam scores to be considered for admissions to Ursuline College. A score within the range of 1180 to 1630 on the SAT, or 19 to 24 for the ACT is common among accepted students. 55% of those students that apply are accepted to Ursuline College, of which 30 percent choose to attend.

Undergraduate tuition is approximately $27,000 for the year, though it may vary based on different types of circumstances. Students should check the school's tuition calculator to get a more personalized estimate of costs. The price of on-campus housing is about $4,700 for the year. This school may offer financial aid for students who are eligible in the form of scholarships, grants, and loans.

Students may visit the school's http://www.ursuline.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Ursuline College has offered the following program levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate
• Master's Degree

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cleveland-Elyria, OH
  • Total Employment: 1
  • Average Hourly Rate: $60.52
  • Average Annual Salary: $125870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).