Advertising and Marketing Degree

The advertising and marketing program at Valparaiso University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Indiana colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Valparaiso University (Valpo)

1 University Ave, Angola, IN

Valparaiso University is a nonprofit private school that has a large number of majors and degree programs available for students to choose from. The school is located in Valparaiso, IN, in a predominantly suburban area. The Lutheran Church in America affiliation at the school is an important part of the history, education and curriculum that defines the school. Around 4,100 students enroll at Valpo annually.

Areas of study offered at Valpo include but are not limited to:

• Legal Professions And Studies
• Health And Clinical Professions
• Biological And Biomedical Sciences
• Engineering
• Business And Marketing Studies
• Recreation And Fitness Studies

To be considered for admissions, you may be asked to complete an application, write a personal statement, and submit test scores or other school records, which are then reviewed by admissions officials. Either the SAT or ACT exam must be taken in order to apply to Valpo. Scores between 23 - 29 on the ACT or 1450 - 1810 on the SAT are recommended to increase your chances for getting accepted. 74% of those who apply are accepted to this school, of which 17 percent choose to attend. More information regarding admissions can be found at valpo.edu.

The cost of tuition is approximately $34,000, but may change from year to year. Students are encouraged to use the school's net price calculator to better estimate their personal tuition costs. On-campus housing is available for students, and generally costs approximately $5,900 each year. Students at Valparaiso University may qualify for aid which is generally scholarships, grants, and loans.

The Valpo "Crusaders" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

Students can take a look at the school's http://valpo.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Valparaiso University has offered the following academic levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).