Advertising and Marketing Degree

The advertising and marketing program at Vanguard University of Southern California prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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Vanguard University of Southern California

Also known as Vanguard University

2011 W. Chapman Avenue, Orange, CA

Vanguard University of Southern California is a nonprofit private institution located in Costa Mesa, California and provides a large number of program options for students. The school maintains an Assemblies of God Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 2,100 students are enrolled yearly at Vanguard University of Southern California.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Psychology
• Education
• Communications And Journalism
• Social Sciences

Students applying for admission are most often asked to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by the school. An ACT or SAT exam is required prior to applying, with scores between 1320 - 1620 on the SAT and within the range of 18 - 25 for the ACT exam is common among students accepted to Vanguard University of Southern California. Vanguard University of Southern California admits approximately 70% of applicants yearly. Of those accepted, nearly 45% of students registered for enrollment. More information from the admissions office can be found at undergraduate.vanguard.edu.

Tuition is approximately $30,000 per year, though it may vary based on any number of circumstances. Students should visit the school's net price calculator to find what your personalized cost of attendance would be. Housing is available on-campus for students. The annual cost of housing is estimated to be $5,600. Students enrolled at Vanguard University of Southern California may be eligible for aid which is typically scholarships, grants, and loans.

The mascot for Vanguard University of Southern California is the "Lions", and they participate in intercollegiate sports through the NAIA. Athletic programs available include:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Soccer (NAIA Division I)

To see a full list of areas of study, enrollment information, financial aid details, and more, please take a look at the school's website at http://www.vanguard.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Vanguard University of Southern California offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).