Advertising and Marketing Degree

The advertising and marketing program at Villanova University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Villanova University

1033 Chester Pke, Sharon Hill, PA

Villanova University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Villanova, Pennsylvania, it offers a suburban setting for students to study in. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately eleven thousand students are enrolled annually at VU.

Areas of study offered at Villanova University include:

• Legal Professions And Studies
• Business And Marketing Studies
• Health And Clinical Professions
• Communications And Journalism
• Social Sciences

To be considered for admissions, students may be required to complete an application, provide letters of recommendations, and submit school records, which are then evaluated by admissions staff. Students may take either the ACT or SAT exam scores to be considered for admissions at Villanova University. A score within the range of 1210 to 1390 on the SAT, or 28 to 31 for the ACT is usually submitted among accepted students. Villanova University admits approximately 40 percent of applicants annually. Of those applicants accepted, around 24 percent enrolled.  Detailed admissions information can be obtained by reaching out to the school or simply requesting it from this page.

The cost of undergraduate tuition is approximately $45,000 annually. Tuition prices may change for any number of reasons, and as such students should visit the school's net price calculator to identify their cost of attendance. The price of on-campus housing is approximately $6,400 for the year. Financial aid may be offered to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The VU "Wildcats" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered may include the following:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Field Hockey (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Contact information, academics information, areas of study, and much more can be accessed on school's website at villanova.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Villanova University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).