Advertising and Marketing Degree

The advertising and marketing program at Wagner College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Wagner College

Also known as SVA, School of Visual Arts

209 E 23rd St, New York, NY

Wagner College is a nonprofit private institution located in Staten Island, New York and provides a large number of educational opportunities for students. The Lutheran Church in America affiliation of this school is an important part of the history, education and vision that defines the school. Enrollment at Wagner College exceeds two thousand per year.

Students may choose from a few areas of study, including:

• Business And Marketing Studies
• Health And Clinical Professions
• Visual And Performing Arts
• Social Sciences
• Psychology

To be considered for admissions, you may be asked to complete an application, provide letters of recommendations, and submit school records, which are then studied by admissions staff. Either the SAT or ACT exam can be taken to apply to this school. Scores within the range of 22 - 28 on the ACT or 1570 - 1910 on the SAT are recommended to increase your chances for getting accepted. Approximately 70% of all applicant were accepted at Wagner College, with 23% of those admitted choosing to attend. More information on admissions can be found here.

The cost of undergraduate tuition is nearly $39,000 for the year. Tuition prices may change for a variety of reasons, and that is why students should use the school's tuition calculator to understand their personalized cost estimate of attendance. Wagner College may provide financial aid for students that qualify as grants and loans.

The mascot for Wagner College is the "Seahawks", and they participate in intercollegiate athletics through the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

To see a full list of academic programs offered, enrollment information, admissions information, and more, please take a look at the school's website at http://www.wagner.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Wagner College offers a master's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).