Advertising and Marketing Degree

The advertising and marketing program at Walsh College of Accountancy and Business Administration prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Walsh College of Accountancy and Business Administration

Also known as Walsh College

2600 Lincoln Avenue, Saint Joseph, MI

Walsh College of Accountancy and Business Administration provides a variety of degree programs for students to assist them in their growth and development. The school is located in Troy, MI and operated as a private institution. Walsh College of Accountancy and Business Administration has a yearly student enrollment of about 3,200.

A list of some of the programs offered are:

• Business Administration
• Finance
• Accounting
• Commerce

The admissions process begins with the submission of an application, student records, and test scores, which are then evaluated by the admissions office. More information regarding admissions can be found here.

The cost of tuition is close to $11,000 per year. Tuition prices may change for a variety of reasons, and that is why students should visit the school's net price calculator to identify their personalized cost estimate of attendance. Students enrolled at this school may be eligible for aid which is typically grants and loans.

Students should take a look at the school's http://www.walshcollege.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Walsh College of Accountancy and Business Administration has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Niles-Benton Harbor, MI
  • Total Employment: 60
  • Average Hourly Rate: $51.73
  • Average Annual Salary: $107600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).