Advertising and Marketing Degree

The advertising and marketing program at Walsh University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Walsh University

11724 Detroit Avenue, Lakewood, OH

Walsh University is a nonprofit private institution located in North Canton, OH and provides a large number of degree programs for students. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Enrollment at Walsh College is nearly two thousand yearly.

Here is a list of some of the popular programs Walsh College offers:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Biological And Biomedical Sciences
• Psychology

To be considered for admissions, you may be asked to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by the admissions staff. Either the SAT or ACT exam must be taken in order to be able to apply to Walsh College. Scores between 20 to 24 on the ACT or 930 to 1130 on the SAT are needed to greatly increase your chances for getting accepted. An estimated 80% of all applicant were accepted at this school, with 40% of those admitted choosing to enroll. More information from the admissions office can be found here.

The cost of undergraduate tuition is close to $26,000 per year. Tuition prices may change for any number of reasons, and that is why students should visit the school's net price calculator to identify their costs. Student housing is available for students and costs about $6,300 annually. Students attending this school may be eligible for aid which is generally grants and loans.

Athletic programs are available at Walsh College through the NCAA, allowing students to compete in intercollegiate athletics. Athletic programs available may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)
• Football (NAIA Division II)
• Golf (NAIA Division II)

For a complete list of areas of study, programs, enrollment information, admissions information, and more, please take a look at the school's website at http://www.walsh.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Walsh University has offered the following academic levels for students:

• Associate's Degree
• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cleveland-Elyria, OH
  • Total Employment: 1
  • Average Hourly Rate: $60.52
  • Average Annual Salary: $125870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).