Advertising and Marketing Degree

The advertising and marketing program at Washington University in St Louis prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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Washington University in St Louis (WUSTL)

1750 Independence Ave, Kansas City, MO

Washington University in St Louis provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Saint Louis, Missouri and operated as a private institution. Washington University has a yearly student enrollment of around 14,000.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Legal Professions And Studies
• Public Administration And Social Services
• Psychology
• Health And Clinical Professions
• Social Sciences

To be considered for admissions, students may be asked to complete an application, provide letters of recommendations, and submit test scores or other school records, which are then evaluated by the admissions office. Very common test scores among applicants admitted to this school are in the range of 32 - 34 for the ACT exam, or 1400 - 1540 for the SAT exam. Only 17 percent of applicants are accepted to the school due to the high volume of applicants and the intense competition for the limited enrollment spaces available.

Tuition is approximately $46,000 for the year, though it may vary based on different types of circumstances. Students should visit the school's price of attendance calculator to determine cost. The cost of on-campus housing is estimated to be $9,700 annually. Financial aid may be provided to students that meet the necessary requirements by way of grants or student loans.

Washington University in St Louis offers a variety of athletic programs overseen by the NCAA. Available sports offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Students who wish to see more about this school can take a look at their website at http://www.wustl.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. WUSTL has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Kansas City, MO-KS
  • Total Employment: 1
  • Average Hourly Rate: $61.85
  • Average Annual Salary: $128660

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).