Advertising and Marketing Degree

The advertising and marketing program at Webber International University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Webber International University

757 Hoyt Street, Chipley, FL

Webber International University is a nonprofit private institution located in Babson Park, FL and provides a large number of educational opportunities for students. The low student to teacher ratio and access to teachers is due primarily to the limited enrollment, approximately 800 students, maintained by Webber International University.

Students can pick from many areas of study, including but not limited to:

• Commerce
• Business Administration
• Parks and Recreation Management
• Accounting
• Advertising and Marketing

The admissions process will begin with the submission of an application, transcripts, records, and standardized test scores, which are then reviewed by the admissions committee. Very common test scores among applicants admitted to this school are within the range of 17 to 21 for the ACT exam, or 855 to 1020 for the SAT exam. An estimated 60 percent of all students that applied were admitted at this school, with 48 percent of those admitted choosing to enroll.  Detailed information from the admissions office can be found by reaching out to Webber IU or by requesting information here.

Tuition is approximately $22,000 for the year, though it may change based on any number of circumstances. Students should check the school's tuition calculator to see the personalize cost of attendance. Housing may be available for those that want to live on-campus for a cost of $5,400 annually. Some students at Webber International University may be eligible for financial aid, which is typically provided as scholarships, grants, and loans.

The Webber International University "Warriors" compete in a number of intercollegiate sports through participation in the NAIA. Sports available may include but not limited to:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)
• Football (NAIA Division II)

To see a full list of programs offered, enrollment information, student services, and more, please take a look at the school's website at webber.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Webber International University has offered the following academic levels for students:

• Associate's Degree
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).